1885 one of the most iconic logos was created. Frank Mason Robinson designed the classic cursive typeface of none other but the coca cola logo. A logo which is instantly recognisable, the font itself immediately bring the company to mind, even if the word itself is not coca cola. Whilst the logo has gone through subtle changes throughout the years, the cursive style has never changed and stuck out decades, it’s fluidity and flow keeping it pleasing to the eye. The font, Spencerian script, was popular at the time meaning the logo was attractive for its original time and whilst that style of font isn’t popular today the logo has become so iconic that nothing else would fit, it’s become timeless. The red of the logo is eye catching and has also become a key part of the branding. It’s bright and bold, drawing the customers attention without being overwhelming and off putting.
Elina Fallon VIC107 