8 seasons and still going strong the american tv series American Horror Story still grips fans like it did in season one. It’s grown to develop a cult like following and unmissable title can be seen everywhere. The logo has remained unchanged throughout, the creepy font sticking to the theme of the series. The font used is actually a slightly modified version of The Charles Rennie Mackintosh Font, which they had purchased specifically for the show. The font has an old fashioned theme, commonly used for horror films and shows with the slight edits giving it a modern edge fitting the modern times. The font stands out from any other with its use of dots along with the contorted letters making it recognisable and instantly connected with the show. The font has spread, the title become a hit for t-shirts, stickers and products with people quickly being able to recognise the type and connecting it with the show.

1885 one of the most iconic logos was created. Frank Mason Robinson designed the classic cursive typeface of none other but the coca cola logo. A logo which is instantly recognisable, the font itself immediately bring the company to mind, even if the word itself is not coca cola. Whilst the logo has gone through subtle changes throughout the years, the cursive style has never changed and stuck out decades, it’s fluidity and flow keeping it pleasing to the eye. The font, Spencerian script, was popular at the time meaning the logo was attractive for its original time and whilst that style of font isn’t popular today the logo has become so iconic that nothing else would fit, it’s become timeless. The red of the logo is eye catching and has also become a key part of the branding. It’s bright and bold, drawing the customers attention without being overwhelming and off putting.

We all use those everyday computer icons, save, documents, trash can. Susan Kate was the one who brought those symbols to our screens, creating the many of the 1980 macintosh symbols and elements. Even though the technology of the time restrained the quality, she used the pixels to create iconic and bold symbols, which still stick to this day. Her designs are bold, using imagery to convey the meaning, a small floppy disk symbolising save and a printer for print. Her designs are clever and made computers accessible to everyone without needing words. She revolutionised the computer screen opening it up to a much wider audience and making it much easier to navigate as she didn’t over complicate her designs, keeping them simplistic. She chose relevant symbols which everyone recognised and therefore whilst technology may have updated and times have changed her designs have stuck with them, moulding to fit the cleaner graphics and screens but still remaining recognisably hers.

It took an entire year but after 365 days of daily designing, Daniel Carlmatz finally revealed his witty logo designs, mixing the image with the word itself. The visual wordplay turned ordinary everyday words into some not so ordinary designs. He subtly manipulated letterforms to create minimalistic yet ingenious outcomes, the simplicity and wittiness catering to the modern day audience. The logos are simple yet engaging, conveying their meaning in two ways, through the word itself and the image he stretches and contorts the word to create. He manages to capture the essences of the word with even the simplest of adjustments. He kept his base typefaces clean and simple, keeping the attention on his design rather than the type, along with keeping it contemporary. They also match up with his chosen word, using rounder and harder styles to fit. His designs make you think, turning typeface into an entire logo and design.